Dr. Martens
Made Strong
Global Campaign
As the in-house creative lead on this project, I worked closely with London creative agency Calling to develop the brand campaign from creative conception through production, post production and channel execution. My leadership role in this project saw me collaborate with and guide many contributors both externally and within my own team to deliver world class brand campaign creative, assets and guidelines for global adoption.
KEY ROLES AND RESPONSIBILITIES:
Creative consultancy
Concept approval
Pre-production consulting and sign off
Art direction on set (client side) - video and stills
Post production reviews and approvals - video and stills
In-house omnichannel design direction
Graphic design and artwork
Global Creative Guidelines
Art Direction on set (client side), AV & stills.
Global OOH campaign artwork and guidelines.
Global digital artwork and guidelines.
Global OOH campaign artwork and guidelines.
Global OOH campaign artwork and guidelines.
Global event design direction and guidelines.
Global OOH campaign artwork and guidelines.
Global OOH campaign artwork and guidelines.
Dr. Martens
Global Icons Campaign
This highly successful commercial campaign spanned 3 seasons from 2020-2022. For the first instalment of the campaign, I led the creative concept in-house and later worked closely with London creative agency Breaks to produce the project. We continued to work with Breaks on subsequent seasons of this project and I maintained creative leadership in-house. My role saw me collaborate with and guide many contributors both externally and within my own team to deliver world class brand campaign creative, assets and guidelines for global adoption.
KEY ROLES AND RESPONSIBILITIES:
Creative concept and development (season 1)
Brand creative consultancy (seasons 2-3)
Concept approval
Pre-production consulting and sign off
Consultant art direction on set (client side) - video and stills
Post production reviews and approvals - video and stills
In-house omnichannel design direction
Graphic design and artwork
Global Creative Guidelines
Season 1: Creative direction, omnichannel artwork and global guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Season 2: Creative direction, omnichannel artwork and global guidelines.
Season 3: Creative co-development (with agency partner) art direction on set, delivery of omnichannel design direction & artwork guidelines.
Season 3: Creative co-development (with agency partner) art direction on set, delivery of omnichannel design direction & artwork guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Responsible for delivering omnichannel design & artwork guidelines.
Dr. Martens
Global Icons Campaign
As the in-house creative lead on this project, I worked closely with London creative agency ACNE to develop a brand campaign from creative conception through production, post production and channel execution. My leadership role in this project saw me collaborate with and guide many contributors both externally and within my own team to deliver world class brand campaign creative, assets and guidelines for global adoption.
KEY ROLES AND RESPONSIBILITIES:
Creative consultancy
Concept approval
Pre-production consulting and sign off
Consultant art direction on set (client side) - video and stills
Post production reviews and approvals - video and stills
In-house omnichannel design direction
Graphic design and artwork
Global Creative Guidelines
Art Direction on set (client side)
Art Direction on set (client side)
Omnichannel design, artwork and guidelines.
Dr. Martens
Tough As You
Global Campaign
As the in-house creative lead on this project, I worked closely with London creative agency We Are Social to develop a brand campaign from creative conception through production, post production and channel execution. My leadership role in this project saw me collaborate with and guide many contributors both externally and within my own team to deliver world class brand campaign creative, assets and guidelines for global adoption. The campaign was created in two instalments and ran over two consecutive seasons.
KEY ROLES AND RESPONSIBILITIES:
Creative consultancy
Concept feedback and approval
Pre-production consulting and sign off
Post production reviews and approvals - video and stills
In-house omnichannel design direction
Graphic design and artwork
Global Creative Guidelines
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering Digital artwork and guidelines.
London Underground takeover artwork
London Underground takeover artwork
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering OOH artwork and guidelines.
London bus artwork and guidelines.
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering OOH artwork and guidelines.
Responsible for delivering Retail window to wall artwork and guidelines
Responsible for delivering Retail window to wall artwork and guidelines
Responsible for delivering Retail window to wall artwork and guidelines